No More “Users”? Good luck with that.
For reference: Jack Dorsey’s memo: Let’s reconsider our “users”.
I sort of like where you’re going with this Jack, but, it’s not going to work. Like it or not, we’re stuck with the word users to describe people who use our products.
You make a fairly good case; suggesting going with “customers” instead. But, the problem there is that not all users are customers and, well, that makes things confusing. I often co-mingle the two, refer to people as user/customer, etc. It’s harder to keep straight than you might think. And I’m one of the lucky ones where all my customers ARE users.
But that’s not the real problem. The real problem is you’ve put the focus in the wrong spot: on a word and now that’s all you’ve got people talking about. The focus should be on your users, not whatever word you choose to use to call them.
Look, I’ve tried this. I used to run a small consultancy in
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